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Our Story

A home-grown fashion label built on vibrant, unique and colourful design for the quintessential woman, at an accessible price point.

How we started

Inspired by the strawberry, the millennial's spirit of a desire to make a difference, Strawberry Queen was launched in 2016 out of a desire for making affordable bags that serve the functional needs of everyday life.

Our philosophy is simple: make each bag unique with whimsical colourways and playful detail, and repeat.

Find your next favourite bag

Designed in Malaysia, made for everyday life.